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    //what is carbontab:

    - A public ledger/catalog of corporate green house gas emissions.

    - A public ledger/catalog of retired voluntary carbon credit offsets.

    - A public ledger/catalog of issued, not purchased (INP's) voluntary carbon credit offsets.

    - A public ledger/catalog of purchased, not retired (PNR's) voluntary carbon credit offsets.

     

    - A scorecard reflecting the environmental efforts of all corporations, easily incrementalized to measure individual corporate performance.

    //why we built this:

    - Conserve the Earth.

    - Publicly hold net zero committed executives to their word.

    - Deliver necessary, fundamental infrastructure to a fragile voluntary carbon market.

     

    - Create capital liquidity within the voluntary carbon credit marketplace wherein a larger degree of financial feasibility arises for otherwise infeasible sustainability projects.  

    //applicative reasoning:

    - When we keep score, the results improve.

    - The market can’t build on an infrastructure of shifting sand.

    - Money moves when frameworks are clearly defined.

    - In a voluntary setting, the corporations can only be held accountable by the masses.

    - Awareness = accountability.

    - Incentive = interest.